Released on = August 24, 2007, 2:06 pm

Press Release Author = Eric Bloom/Om the Road, LLC

Industry = Healthcare

Press Release Summary = Drivers Can Breathe Easy Now As Los Angeles-based Yoga Company
OM THE ROAD Releases \"Yoga in the Car with Jen Swain: Bumper to Bumper\"
For Immediate Release
(August 17, 2007 - Los Angeles, CA) - Om the Road, LLC, a Los Angeles-based
multi-media yoga company has announced the release of "Yoga in the Car with
Jen Swain: Bumper to Bumper" a 13-track CD consisting of basic breathing and
movement exercises that will reduce stress, increase energy and awareness, and
provide a sense of calm to millions of drivers battling traffic everyday.

Press Release Body = The 2002 Urban Mobility Report from the Texas Transportation
Institute stated that in
data gathered from 75 U.S. cities, the average motorist spent 62 hours per year sitting
in rush-hour traffic with the figure in Los Angeles set at a staggering 136 hours per
year. Road rage is on the rise as are traffic-related fatalities, often caused by
drivers
falling asleep at the wheel.
Jen Swain, Creative Director & Co-Founder of Om the Road, recognized the need
to help drivers take back their commute. \"Americans are stressed,\" says Swain, a
certified Yoga Instructor who trained at the acclaimed Nosara Institute in Costa Rica,
\"and we\'re taking it out on each other. We need to learn how to defuse ourselves.
STOP BEEPING. START BREATHING.\"
Swain knows about maintaining calm in stressful situations. She credits yoga as a key
contributor to her battle and victory over Hodgkin's-Lymphoma, a cancer she believes
is stress-related.
Swain also notes that in addition to the mental pressures that come from being stuck
in traffic, there are health considerations as well. "Sitting in traffic can cause our
muscles to tighten and our breath to constrict, and the flow of blood and oxygen can
be impaired. 'Bumper to Bumper' addresses both the physical and emotional needs of
those with long, slow commutes."
Addressing safety concerns Swain says, "This CD is meant to be done while sitting in
bumper to bumper traffic. It\'s not about zoning out behind the wheel," she
emphasizes. "It's about rejuvenation, unlocking energy and restoring physical
wellbeing."
In advance of its release to the consumer market, "Bumper to Bumper" recently
debuted at the California Gift Show and was named "Best of Show" by New Age
Retailer, a leading trade publication in the mind-body-spirit world. Additional
information on "Yoga in the Car with Jen Swain: Bumper to Bumper" can be found at
www.doyogainthecar.com.
Om the Road Creative Director and Co-Founder Jen Swain is available for interview.
Media inquiries may be directed to Eric Bloom at Eric@omtheroadyoga.com or by
calling (213) 268-1454

Web Site = http://www.omtheroadyoga.com

Contact Details = Eric Bloom
Media Relations
Om the Road
6011 Fair Avenue
North Hollywood, CA 91606
eric@omtheroadyoga.com
213-268-1454